When you need more from your research supplier
Do research presentations sometimes leave you feeling frustrated?
Do you hate it when clients know more about the consumer than you do?
Do you feel like a guitarist playing on broken strings?
We love to work with ad agencies as a great ad is the ultimate expression of the value of the stimulus we hope to provide.
Panorama is our offer to build you the research service you need - hopefully one that gives you an edge:
Do you hate it when clients know more about the consumer than you do?
Do you feel like a guitarist playing on broken strings?
We love to work with ad agencies as a great ad is the ultimate expression of the value of the stimulus we hope to provide.
Panorama is our offer to build you the research service you need - hopefully one that gives you an edge:
Mentor
Ken McDermott would like to pay tribute to Stuart Morris who was his boss and mentor at MERAC and later at NFO and TNS and from whom he learned so much.
Camay
One of Ken's first research assignments with MERAC in Bahrain was on Camay and he had the honour and privilege of working closely with Farid Chehab and Marwan Najjar from Leo Burnett and John Cook at P & G - that was quite a team! The reason for the brand's decline had stumped many consultants until P & G approached MERAC. The reason was uncovered using a novel projective technique which showed the need for a fashionable revamp. The re-launch worked great for several years and the new concept was sent around the world and adapted locally in other countries. Ken kept an eye on the retail audits in this region afterwards and was pleased to see that Camay pegged back about 4% share points on the brand leader following the re-launch.
Saudi Youth study
“I wanted to say that I was thrilled to finally sit through such a research presentation, as it was delivered with such passion and authority. I have been exposed to many such presentations in the past, that I always found to be very superficial as they interpreted the research findings at face value. The power of the presentation that you shared with us, was the analysis of the underlying motivators behind every conclusion."
– Ramzy Abouezzeddine, then Regional Planning Director, Leo Burnett
– Ramzy Abouezzeddine, then Regional Planning Director, Leo Burnett
Burgan Bank ad pitch
“When we wanted to explore image perceptions of Kuwait bank brands on behalf of our client Burgan Bank, Quest proved to be much more than a research partner. They uncovered a depth of insight and provided us with a caliber of strategic analysis that made them true strategic partners in this project."
- Roger Hawa, Chief Operating Officer - MENA, Memac Ogilvy & Mather
Mercedes ad pitch
“Quest takes you closest to the consumer.”
– Vatche Keverian, Chief Executive Officer, Gulf. JWT.
