Cutting edge studies
In 2001, Ken McDermott (Mohammed Suhaib) led the project team on the reputed ARAB AS CONSUMER study conducted (and exclusively owned) by NFO Middle East (now TNS) which has become an industry standard and which was bought by more than 40 of the leading consumer clients in the region.
“THE ARAB AS CONSUMER 2001 provides rich insights into the contemporary lives of the GCC consumer, whilst also giving a taste of the future.” - Sahar Shaker, then Head of Planning at Saatchi & Saatchi.
“THE ARAB AS CONSUMER 2001 provides rich insights into the contemporary lives of the GCC consumer, whilst also giving a taste of the future.” - Sahar Shaker, then Head of Planning at Saatchi & Saatchi.
2004 Quest Saudi Youth study
In 2004, Quest released the long-awaited breakthrough study on Saudi Youth. It took our understanding of this key demographic group to a new level and facilitated a new era of creative advertising that was long overdue. At Quest, we pride ourselves on going the extra mile to get results and insights that allow our clients to make real connections with Gulf consumers.
The Galaxi Senzi ad was one of the most admired ads for many years.
The Galaxi Senzi ad was one of the most admired ads for many years.
Barbican
The Barbican campaign from Face to Face led to them winning the prestigious Campaign Agency of the Year award.
Our work on syndicated studies has showcased our talent at digging deeper into consumer psyches and this has led to special commissions for similar studies on an exclusive basis for key clients and as a trusted research ally on advertising pitches.
Our work on syndicated studies has showcased our talent at digging deeper into consumer psyches and this has led to special commissions for similar studies on an exclusive basis for key clients and as a trusted research ally on advertising pitches.
